LILLEGARD MARKETING INSIGHTS

Mar 16, 2017

Beyond Milwaukee: Matt Krajnak at Lakefront Brewery

It turns out Matt and I took similar paths into marketing. We both graduated in 2008 (he in Wisconsin, I in Minnesota) and both had the kind of majors that make people ask, “what are you going to do with that?” (he studied English an d I studied humanities.) Both of us stumbled into internships […]

Mar 09, 2017

Outside Insight: Take Your Own Advice and Cut Fluff

Getting into national trade magazines like Nation’s Restaurant News and QSR Magazine means plumbing depths of the restaurant industry you didn’t know existed. Public relations people at the restaurant companies can either be your best friends or your worst nightmares. If you want to get more press coverage, you should know that we journalists do […]