LILLEGARD MARKETING INSIGHTS

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Buy Your Customers A Drink

Do you know the two most powerful words in the English language? “Free beer”. Buying someone a drink is a time-honored ritual and one that carries a lot of weight with customers. Servers know that free drinks can boost check averages (and may actually be pouring them behind your back, but that’s a subject for […]

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Keep Calling Your Ex

How valuable is a former customer? According to big and tall clothing store KingSize Direct, very valuable. I am 5’7 and 165 pounds. My shirt size is M and my pants size hovers near 32. KingSize’s smallest shirt size is L and their smallest pants size is 38. But because I bought one pair of […]

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